Why managers should only buy 5 stocks… and why they shouldn’t

by | Jul 20, 2022 | Fund Managers, News

The ‘best ideas’ approach to stock selection is rollicking for returns but ruinous for careers.
Why managers should only buy 5 stocks… and why they shouldn’t

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The ability of fund managers to reliably generate market-beating returns is limited to three to five stocks.

These are the conclusions of Harvard Business School senior lecturer Randy Cohen, who has been conducting a study into the performance of fund managers’ ‘best ideas’ over the last 15 years.

‘What you see when you look at the data is that after fund managers’ third, fourth or fifth best idea, everything starts to look pretty much like the market performance,’ says Cohen.

‘These folks are putting about 100 stocks in a portfolio and only a few are creating outperformance.’

Cohen, along with colleagues Christopher Polk of the London School of Economics and Miguel Antón of the University of Navarra, IESE Business School, originally published their Best Ideas paper in 2009 and have been updating it ever since. During that time, as well as extending their original dataset on the historical holdings of US mutual funds from 1983 to the end of 2018, they have added a further dataset on hedge funds.

The headlines from the study are that the best ideas have generated statistically and economically significant risk-adjusted returns and systematically outperformed the other positions in managers’ portfolios. The findings are consistent across different benchmarks, different risk models, and different definitions of what constitutes a best idea. And while the level of outperformance varies depending on different assessment methods, it primarily falls in the range of 2.8-4.5% a year.

There have been other studies since the original Best Ideas paper came out that appear to support the findings.

Best ideas research

Get real!

If the studies by Cohen and others are correct, why don’t funds only invest in their best ideas?

The most prosaic reason for a lack of five-stock funds is that industry regulators would flip out at the sight of them. But even ignoring this most practical of problems, sooner or later, any fund manager that did crank up portfolio concentration to such a degree could expect to get the sack.

Even portfolios of the five best-performing stocks over the long term are highly likely to produce long-enough periods of gut-churning disappointment to ensure a rush to the exit. Past industry fads for concentrated ‘best ideas’ funds have ended badly.

What is more, restricting investments to a handful of stocks would reduce the ability to build a fund business of reasonable scale due to the limits it would put on liquidity.

‘From a fund manager’s perspective, it is not good business to be concentrated,’ says Cohen. He sketches a somewhat radical alternative solution.

‘Imagine we divide the world into 10 regions and then into 10 broad industries. Now you have a grid with 100 boxes. Let’s say you found managers that would give you a bespoke five-stock portfolio for each of those areas. Now you have a 500-stock portfolio. So, you are very diversified, but you have not just captured the whole market. In each part you own an ultra-concentrated portfolio picked by an expert.

‘Institutional investors should say to managers: “Give me your five best ideas”. The manager says: “How about 100?” and they compromise on 20 to 25 and a higher fee. Instead, what sometimes happens is the manager says: “I’ve got 100 names”, and the institutional investor says: “Could you make it 150?”’

What is a best idea?

The question of what constitutes a best idea is a tricky one.

Given the longevity of Cohen’s project, he regrets rejecting an early thought to ask managers to regularly submit best ideas to build a dataset. Instead, he and his collaborators settled on inferring what managers’ favourite stocks were by looking at overweight positions and associated risks.

‘What we came up with is to reverse-engineer the portfolio construction process. There is this portfolio optimisation technique based on your opinion of a stock’s expected return, its volatility, and its correlation with other companies.

‘We assume everyone has the same opinions of volatility and correlations because that’s pretty easy to estimate, and we assume everybody is using the same basic portfolio optimisation framework. Then we reverse-engineer to find the expected return.’

There are a few issues that arise from this methodology. One is that there is no corroboration from managers that these high-conviction positions really are what they consider to be their best ideas. Another is that the timing of public disclosures of holdings, which are often quarterly in the US, do not detail when in the intervening period a stock turned into a best idea.

The most Cohen’s study has been able to do to address the issue of time delay is to assume holdings were known on the date given for the portfolio disclosure rather than its publication date.

However, these niggles are perhaps less important than the fact the method used to identify best ideas has tended to highlight funds’ best-performing stocks. Indeed, even using data based on the publication date of portfolio details, Cohen’s data suggests best ideas outperform.

Fix the Future conviction picks

Citywire Fix the Future has gathered data on the near-7,000 stocks held across the portfolios of the world’s top 5% of fund managers.

Hunting out these elite managers’ boldest and most career-defining bets has a gut appeal. To do this, and to help us home in on the most interesting stocks in our database, we’ve created elite-manager conviction scores for their holdings and a ranking system for our 7,000-or-so stocks based on collective conviction.

Made with Flourish

The aim is to provide Citywire readers with insights into the managers’ investment styles and processes, and the work of Cohen and others suggests our approach may also help identify the best investments of the world’s best investors.

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